TikTok is considered an extremely influential platform for marketing music. The emergence of new hits, trending sounds, and even viral artists comes directly from this application. If you are a musician in 2025, knowing how to get TikTok followers the right way will surely enhance your music career.
TikTok Still Drives Music Discovery and Chart Success
The platform has completely changed the ways of music discovery. Trends on TikTok usually lead to mounting streams, placements on playlists, and even getting ranked on charts. There are even cases in which a singular clip has the potential to catapult an unknown song into Spotify or Billboard’s top 10. Sounds that go viral tend to be reused by thousands or even millions of users, propelling massive exposure to your clip. TikTok helps promote both new and old songs because it is the first place where listeners get to hear it.
Optimise for the Algorithm: It’s All About Watch Time
It’s worth noting that TikTok’s algorithm does not take into account the number of followers you have. It evaluates content based on engagement, interactions, and the amount of time content is watched. That’s why content should be eye-catching within the first three seconds. Start with a strong visual hook, keep videos short and sharp, and utilize trending audio. It is also beneficial to maintain consistent posting over time. Aim to post 3–5 times per week to stay visible and test what works best.
Tips to optimise your TikTok posts:
- Use trending songs or challenges.
- Keep captions short and engaging.
- Ask questions or encourage comments.
- Respond to trends early.
- Post at high-traffic times (like 7–10 p.m.)
Build Social Proof: Followers Still Matter
Even though views matter more than followers, a strong follower base gives you credibility. When someone visits your profile, they’re more likely to take you seriously if you have a big audience. Many artists choose to get TikTok followers early in their journey to build social proof and draw attention from fans, the algorithm, and even labels. Services like Artist Push help you grow your base safely and quickly. Here’s what early followers can influence:
| Followers | Impact on Credibility | Algorithm Boost | Fan Trust |
|---|---|---|---|
| 100–500 | Low | Minimal | Low |
| 1,000+ | Moderate | Moderate | Growing |
| 5,000+ | High | High | Strong |
| 10,000+ | Very High | Very High | Very Strong |
The more followers you have, the more likely you are to be taken seriously by fans and collaborators.
Use TikTok to Drive Streams Elsewhere
There isn’t much payout for music on TikTok, but it’s great for discovery. Streams on platforms like Spotify and YouTube will add revenue to your music, so ensure captions and bios include your full track. TikTok is best used as a promotional platform that guides people to where the music can be accessed.
Summary: TikTok Remains a Must-Use Platform for Artists
In 2025, if your focus is on marketing, TikTok is a must. Leverage the most current trends, post optimally, cultivate an organic (or purchased) follower base and redirect traffic to your full tracks. Continually test new ideas. The next viral video could give you the exposure you are looking for.
